Press Releases

Data Army, a leading Australian data consultancy specialising in advanced data solutions, has partnered with Hightouch, the leading Composable Customer Data Platform, to provide Australian businesses with solutions to activate audiences and other customer data points directly from their organisation's data warehouse.

Data Army brings a wealth of expertise in designing and implementing cutting-edge data solutions. In recent years, the company has focused on data consulting as its main service offering specialising in cloud technology and the modern data stack which ideally complement Hightouch's pioneering platform that turns the data warehouse into action.

As a Hightouch Solution Partner, Sydney-headquartered Data Army will leverage Hightouch’s award-winning platform to build holistic solutions for organisations which want to use their customer data to deliver exceptional personalised and unique omnichannel customer experiences.

"This partnership marks a milestone in our commitment to providing clients with the most advanced and effective data solutions," said Michael Ogilvie, Director at Data Army. "Hightouch's innovative customer data platform aligns seamlessly with our mission to elevate the standard of data-driven excellence. Together, we can deliver optimum client outcomes, leveraging the combined strengths of Data Army's expertise and Hightouch's cutting-edge technology."

 

Michael Ogilvie, Director, Data Army

Utilising Hightouch, modern organisations are moving beyond analytics and empowering downstream business teams with ready access to customer, product, and organisational data to deliver exceptional customer experiences. As cloud-native companies continue to invest in cloud data warehouses like Snowflake, BigQuery, and Redshift, the Hightouch platform empowers everyone within an organisation to activate their data at scale.

Indeed, Hightouch syncs data from any data warehouse into the tools that a business runs on. With the power of SQL or Hightouch’s Customer Studio, an entire suite of no-code features, employees can explore customer data and sync it into marketing, advertising, sales, and customer success tools, without engineering effort.

"There's a massive shift towards the cloud data warehouse as the single source of truth across an organisation," said Kashish Gupta, Co-founder and Co-CEO of Hightouch. "All teams need the infrastructure and tools to use this data, and we're excited to partner with Data Army to address the growing demand to manage and activate customer data at scale."

Data Army is Hightouch’s first 100 percent Australian-owned and based partner and will now arm its best-in-class team of consultants and industry experts to assist customer data platform implementations as well as the design and creation of customer 360 projects which leverage Hightouch as the activation layer on the cloud data warehouse.

About Hightouch

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

About Data Army

Data Army is a leading Australian consultancy specialising in data-driven transformations.

We are committed to helping businesses harness the power of data to fuel growth and innovation.

Our deep expertise and knowledge of cloud tech and industry trends enables solutions that unlock data’s full potential. We empower organisations on their data journey, revealing new possibilities for success.

Data Army is a dedicated ally driving data-driven change, allowing businesses to strategically leverage data, gain a competitive edge, and achieve sustainable growth.

What sets us apart is our unwavering commitment to tangible results. With an emphasis on innovation, agility, and scalability, we future-proof data infrastructure to provide measurable outcomes, now and into the future.

Website: dataarmy.io