Prima Printing Drives Growth with Ricoh


Prima Printing, the largest manufacturer of personalised consumer imaging products in Australia and New Zealand, has announced the purchase of eight Ricoh Pro C9210 Graphic Arts Edition production colour print solutions to help fuel and sustain the company’s rapid growth as well as provide customers with a great experience.

The decision to deploy Ricoh follows an extensive evaluation period and a prior successful deployment of Ricoh equipment which has been effectively servicing business demand for short-run, high quality print.

“We commenced our relationship with Ricoh in 2017, when we installed two colour platforms,” says Amnon Judah, General Manager, Prima Printing. “These devices became some of the highest throughput Ricoh sheet devices in the world. During this period, Ricoh technology provided market leading return on investment, robust infrastructure and consistent high quality across multiple substrates.”

During the past year, and following the expansion of its business, Prima Printing decided to take advantage of the latest Ricoh technology available and purchased five Ricoh Pro C9210 Graphic Arts Edition platforms.

“Our customers are incredibly demanding with the product quality, speed to market and price offering,” says Judah. “In order to consistently achieve above market growth they need to win across all three parameters. We can now help our customers achieve this by leveraging our scale and the power of the new Ricoh fleet to print exceptional photobooks, calendars, cards, desk art and photos.
“In addition, the combination of the technology and Ricoh’s service and support resulted in taking much less time to bring the machines on-line. We also benefit from significant advantages in electricity consumption and pressroom productivity.”

Ongoing growth in Prima Printing’s business has now led to the company deciding to deploy an additional three Ricoh Pro C9210 Graphic Arts Edition platform solutions. At the same time it has installed a high capacity sheet feeder from BDT in Germany to feed large volumes of 1020mm banner sheets. This will enable the company to manufacture hundreds of thousands of personalised covers.

The entire manufacturing process is controlled by a bespoke ERP solution that integrates with customers’ e-commerce sites, then batches, imposes and routes it to the Ricoh fleet based on job profiles and availability.

Prima Printing manufactures to tight schedules, with peak volumes occurring at Christmas, Mother’s Day, Father’s Day and Valentine’s Day. As a result, it has configured its facility in Melbourne’s Noble Park North to meet the demands of those peak periods. It has an end to end manufacturing capability that enables it to produce millions of personalised consumer items each year.

Country Manager of Commercial and Industrial Print at Ricoh Australia, Simon Lane, says, “Prima is a major manufacturing facility, and part of the District Photo global manufacturing conglomerate. We needed to be ready to support their expectations. A fleet of eight Ricoh Pro C9210 Graphic Arts Edition platforms can produce as many as seven million duplex sheets per month in peak periods.
“At the same time, we know our platforms are effective and efficient, because they have a broad substrate range, reliably print consistently high quality colour and can integrate with key software platforms to minimise manual intervention.

The Pro C9210 Graphic Arts Edition platforms will print sheet sizes of up to 330x1260mm and on media thickness of as much as 600um, enabling Prima to produce a broad array of commercial print work beyond consumer imaging products, should the company decide to expand its range of offerings.

“We are very proud to be a partner to Prima Printing, not only in Australia, but across the District Photo family in the US and Europe,” says Lane.

About Prima Printing

Headquartered in Melbourne, Australia, Prima Printing is the largest manufacturer of Personalised Consumer products in Australia and New Zealand. Prima is a wholly owned subsidiary of District Photo, the largest manufacturer of photo gifting products in the world. Prima was formed in July 2016 as part of the expansion of District Photo into Asia Pacific. In 2017 rapid sustained growth required the business to expand from its original premise into a new custom designed facility in Noble Park North, Melbourne. Significant investment to increase capacity has followed each year to support accelerated demand and growth. Its facility is now the single largest manufacturer of consumer imaging products in Australia and New Zealand including personalised photobooks, calendars and canvas. Prima Printing manufactures over 350 different personalised consumer products on behalf of brands for their end consumers. This includes Photobooks, Canvas, Desk Art, Wall Art, Mugs, Calendars, Prints, Cards and Stationery lines.

About Ricoh Australia

Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2019, Ricoh Group had worldwide sales of 2,013 billion yen (approx. 18.1 billion USD).


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