Ecosystm Appoints Bass Public Relations to Promote Analyst Thought Leadership in ANZ Market


Ecosystm, the global disruptive technology research and advisory firm, has appointed Bass Public Relations as its public relations agency of record. Bass Public Relations will work with Ecosystm to develop and implement a communications program which has a focus on analyst thought leadership and media relations.

Established in 2016 and regionally headquartered in Singapore, Ecosystm focuses on offering transparency and autonomy to users, allowing businesses to consume data in a way that is affordable, and contextualised to their requirements. The organisation has grown to more than 20 analysts globally who provide real-time ‘research-as-a-service’ to both Australian based and global public and private sector organisations.

The team at Bass Public Relations will provide a platform for highlighting the strength and depth of Ecosystm’s locally-based industry-leading analysts, including amongst others:

  • Craig Baty, Principal Advisor, IT Services & Digital Transformation
  • Alex Woerndle, Principal Advisor, Cyber Security – Risk & Governance
  • Carl Woerndle, Principal Advisor, Cyber Security – Crisis & Incident Response
  • Audrey William, Principal Advisor, Enterprise Communications, Contact Centre & Customer Experience
  • Phil Hassey, Principal Advisor, Digital Transformation & IT Services
  • Jannat Maqbool, Principal Advisor, IoT, Fintech & Agritech
  • Tim Sheedy, Principal Advisor, Customer Experience, Digital Transformation & AI

This announcement comes shortly after Ecosystm further accelerated its business in the Asia Pacific region with the launch of an office in North Sydney, and the appointment of industry veteran Michal Osmo to lead business development in Australia and New Zealand to support the service it provides to ANZ-based clients.

Commenting on the Australian business development, Amit Gupta, Founder and CEO at Ecosystm, said, “We look forward to working with Bass Public Relations in promoting the thought leadership of our industry leading team of on the ground analysts who individually have a track record of many decades of local and international success in researching trends and advising companies in best practice strategies for success.”
“At the same time, we are thrilled with the launch of our Sydney office and look forward to working closely with Australian-based businesses in supporting their ongoing innovation journey with contextually rich research and consulting which will have a positive impact on their business and customer environment.”

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About Ecosystm

Ecosystm is a new age Technology Research and Advisory Firm that brings together tech buyers, vendors and analysts into one integrated platform. The firm moves away from the highly inefficient business models of traditional research firms and instead focuses on data democratisation, with an emphasis on accessibility, transparency and autonomy.
With technology becoming the number one source for innovation and differentiation, and global annual spending on technology due to exceed US$5 trillion by 2020, Ecosystm aims to enable all companies to harness the power of market data to make informed decisions. Offering data and research input, sourcing and subscription services, Ecosystm promises its users in-depth and relevant research by default.

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