Cohesity Research Reveals an Expectation Gap Among Australian Enterprises About the Public Cloud

26-Jun-2019
  • Findings show there is an expectation gap between expected benefits of the public cloud and what it’s actually delivering for enterprises today
  • Of organisations that believe the promise of the public cloud hasn’t been fully delivered 92 percent specify mass data fragmentation as the cause
  • Results show senior management are mandating organisations move to the public cloud, yet IT has concerns spanning compliance, costs and infrastructure requirements
  • Majority of respondents believe public cloud providers offer a valuable service and removing fragmentation can have wide-ranging benefits for organisations globally

Cohesity today announced results of a global survey of 900 senior IT decision makers that shows a major expectation gap exists between what IT managers hoped the public cloud would deliver for their organisations and what has actually transpired.

More than 9 in 10 of respondents across Australia, France, Germany, Japan, United Kingdom and the United States believed when they started their journey to the cloud, it would simplify operations, increase agility, reduce costs and provide greater insight into their data. However, of those that felt the promise of public cloud hadn’t been realised, 92 percent of Australian respondents believe it is because their data is greatly fragmented in and across public clouds and could become nearly impossible to manage long term

“While providing many needed benefits, the public cloud also greatly proliferates mass data fragmentation,” said Raj Rajamani, VP Products, Cohesity. “We believe this is a key reason why 46 percent of Australian respondents say their IT teams are spending between 30-70 percent of their time managing data and apps in public cloud environments today.”

Mass data fragmentation refers to the growing proliferation of data spread across a myriad of different locations, infrastructure silos, and management systems that prevents organisations from fully utilising its value – including but not exclusive to public cloud environments.

There are several factors contributing to mass data fragmentation in the public cloud. First, many organisations have deployed multiple point products to manage fragmented data silos, but that can add significant management complexities. The survey, commissioned by Cohesity for Vanson Bourne, found that nearly half (49 percent) of Australian respondents are using 3-4 point products to manage their data – specifically backups, archives, files, test/dev copies, - across public clouds today, while nearly a fifth (18 percent) are using as many as 5-6 separate solutions. Respondents expressed concerns about using multiple products to move data between on-premises and public cloud environments, if those products don’t integrate. Sixty-five percent are concerned about security, 52 percent worry about costs and 39 percent are concerned about compliance.

Additionally, data copies can increase fragmentation challenges. More than a third of Australian respondents (39 per cent) have four or more copies of the same data in public cloud environments, which can not only increase storage costs but create data compliance challenges.

"The public cloud can empower organisations to accelerate their digital transformation journey, but first organisations must solve mass data fragmentation challenges to reap the benefits,” continued Rajamani. “Businesses suffering from mass data fragmentation are finding data to be a burden, not a business driver.”

Disconnect between senior management and IT

IT leaders are also struggling to comply with mandates from senior business leaders within their organisation. Almost nine in ten (87 percent) respondents say that their IT teams have been given a mandate to move to the public cloud by senior management. However, nearly half of those respondents (44 percent) say they are struggling to come up with a strategy that effectively uses the public cloud to the complete benefit of the organisation.

“Nearly 80 percent of respondents stated their executive team believes it is the public cloud service provider's responsibility to protect any data stored in public cloud environments, which is fundamentally incorrect,” said Rajamani. “This shows executives are confusing the availability of data with its recoverability. It’s the organization’s responsibility to protect its data.”

Eliminating fragmentation unlocks opportunities to realise the promise of the cloud

Despite these challenges, more than nine in ten (91 percent) believe that the public cloud service providers used by their organisation offer a valuable service. The vast majority (98 percent) expect that their organisation’s public cloud-based storage will increase by 93 percent on average between 2018 and the end of 2019.

Nearly nine in ten (87 percent) believe the promise of the public cloud can be better realised if solutions are in place that can help them solve mass data fragmentation challenges across their multi-cloud environments. Respondents believe there are numerous benefits that can be achieved by tackling data fragmentation in public cloud environments, including: generating better insights through analytics / artificial intelligence (54 percent), improving the customer experience (57 percent), and maintaining or increasing brand reputation and trust by reducing risks of compliance breaches (49 percent).

“It’s time to close the expectation gap between the promise of the public cloud and what it can actually deliver to organisations around the globe,” said Rajamani. “Public cloud environments provide exceptional agility, scalability and opportunities to accelerate testing and development, but it is absolutely critical that organizations tackle mass data fragmentation if they want the expected benefits of cloud to come to life.”

Supporting Quote

"Given the amount of data organisations accumulate on a daily basis, it’s almost inevitable that without proper management, organisations were going to lose control of their data,” sais Katie Noyce, research manager, Vanson Bourne. This problem is now impacting organisations’ ability to make the best use of the public cloud. Over nine in ten (91%) of those who feel the promise of this service hasn’t been realised attribute this failure to the fact that their data is greatly fragmented. It seems like a no-brainer that organisations need to get a hold on their data, before it gets a hold on them."

For More Information

About Cohesity

Cohesity (https://www.cohesity.com) ushers in a new era in data management that solves a critical challenge facing businesses today: mass data fragmentation (https://www.cohesity.com/what-we-do/mass-data-fragmentation). The vast majority of enterprise data — backups, archives, file shares, object stores, and data used for test/dev and analytics — sits in fragmented infrastructure silos that makes it hard to protect, expensive to manage, and difficult to analyze. Cohesity consolidates silos onto one web-scale platform (https://www.cohesity.com/products/data-platform) spanning on-premises, cloud, and the edge, and uniquely empowers organisations to run apps on that platform — making it easier than ever to back up and extract insights from data. Cohesity is a 2019 CNBC Disruptor (https://www.cohesity.com/press/cohesity-named-to-the-2019-cnbc-disruptor-50) and was named a Technology Pioneer by the World Economic Forum (https://www.cohesity.com/press/cohesity-awarded-technology-pioneer-world-economic-forum). Visit our website (https://www.cohesity.com) and blog (https://www.cohesity.com/blog). follow us on Twitter (https://twitter.com/cohesity) and LinkedIn (https://www.linkedin.com/company/3750699) and like us on Facebook: https://www.facebook.com/cohesity.

About Vanson Bourne

Vanson Bourne is an independent specialist in market research for the technology sector. Their reputation for robust and credible research-based analysis, is founded upon rigorous research principles and their ability to seek the opinions of senior decision makers across technical and business functions, in all business sectors and all major markets. For more information, visit www.vansonbourne.com.

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