How we work with you
Bass Public Relations customises its public relations plans to suit our client’s individual needs. We’ll meet with you, review your market, your business and its situation and discuss your plans. Typical questions we ask at an initial meeting include:
We’ll then let you have a fully budgeted proposal and talk you through the material. Once we’ve started the campaign we’ll then hold regular quarterly review meetings to ensure the program is on track and offering appropriate resources to meet your needs.
In media relations programs, increasingly public relations consultants are being asked daily how do we evaluate coverage and what is it worth? We believe that evaluation should start before implementation as it is vital that all parties involved reached consensus regarding their expectations.We work with our clients at the outset to ascertain measurement standards. We establish what aspects of the activity are to be measured, as the demands of measurement will vary according to the nature of the activity.
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